Experts reveal where sales engineering is going.

We interviewed four noted experts in sales engineering and software sales and assembled an eBook packed with valuable insights, including:

• The Future of Technical Sales — featuring John Care
  
  
• The Power of Discovery Skills — featuring Peter Cohan
  
  
• To Demo or Not to Demo — featuring Rich Chiarello
  
  
• Engineering Your Audience to Death — featuring Rob Falcone

Learn more about the skills needed to excel in the SE profession, trends in technical sales, and above all, the need to adapt a consultative approach as a pathway to success.