11 Must-Ask Questions for Software Sales Discovery Calls

Did you know the ideal number of questions to ask during discovery calls is between 11 and 14? 📞

This means that discovery calls are a balancing act—getting the most valuable information from your prospect without overwhelming them with questions. But how do you narrow down the list of questions to make each one really count?

Gleaned and curated from CloudShare’s ebook, Better Discovery, Better Conversion (created in collaboration with Peter Cohan, author of Doing Discovery), the 11 essential questions (+3 bonus ones) in this cheat sheet will help you uncover key insights and drive the sales process forward effectively. 🎯

Download this two-pager cheat sheet and learn how to:

• Build rapport: Learn the one magic question to understand your prospect’s background.
• Uncover pain points: Identify areas for improvement.
• Pinpoint decision-makers: Discover who makes the calls and their criteria.
• Next steps: Actionable follow-ups to keep the process moving.
  
  

And much more…

So if you’re in software sales, don’t let another discovery call go by without downloading this cheat sheet!